The American Society of Mechanical Engineers (ASME) has awarded Distinguished Adjunct Professor Asad M Madni the prestigious 2020 Soichiro Honda Medal. According to ASME, the medal recognizes an individual for an outstanding achievement or a series of significant engineering contributions in developing improvements in the field of personal transportation. Attention shall be concentrated on the brilliance of the achievement or on the overall effect of a series of contributions– not on the individual. The achievement should be of such public importance as to be worthy of the gratitude of society and to call forth the admiration of engineers.

Professor Madni’s award citation reads “for outstanding leadership in engineering innovations, particularly the development and commercialization of sensors and systems including the revolutionary microelectromechanical systems GyroChip technology for electronic stability control and rollover prevention in passenger vehicles, which has saved countless lives worldwide.”

Formal presentation of the award will take place on November 16, 2020 during the ASME International Mechanical Engineering Congress & Exposition (IMECE) at the Oregon Convention Center, Portland, Oregon.

As a result of a generous unrestricted donation to ASME by Honda Motor Company, Ltd., in 1980, the Society established the Soichiro Honda Medal in recognition of Mr. Honda’s exemplary achievements in the field of personal transportation in 1982.